This overhaul targets a content-heavy site with numerous sections and a complex archive of historical articles. Before starting, conduct a full inventory: count public pages, flag duplicates and outdated content, and document current crawl and indexing status. The findings will determine the priority for subsequent tasks.
Step 1: Organize robots.txt and the sitemap. Allow access to public article directories and remove broken URLs. Step 2: Standardize article templates by adding heading levels, publish dates, and update timestamps. Format body content into paragraphs based on question-based sections. Once templates are standardized, batch processing can proceed with a clear basis.
Step 3: Add structured data to article and Q&A pages, then validate syntax on each page. Step 4: Organize internal links to connect scattered articles by category, eliminating orphaned pages. After completing both steps, perform a final review of mobile display and page load performance.
After the update, we monitored performance over time, tracking crawl frequency, indexed volume, and source shifts. The conclusion: improvements are most stable when both technical infrastructure and content structure are optimized together; changing only one yields limited gains. The post-mortem document retains an issue checklist for future iterations.